Oracle Real Time Decisions – Interactive Business Intelligence
Oracle next generation BI initiative may be Oracle Real Time Decisions, in this blog post I would like to share an initial view point & how this tool could be used in Enterprise Information
Management basically Line orders & Online customer service initiatives.
Oracle RTD is an apt combination of Business Predictive Analytic’s, Business Rules & Ad-hoc Business Keys.
Oracle Real-Time Decisions RTD provides a manageable infrastructure for the formation of the recommendations in the interaction with the user. Oracle RTD is working in multi-channel real time.
Oracle RTD applies the predictive analytic’s model and business rules for the issuance of the best advice in terms of business goals that may conflict with each other (for example: to achieve maximum profit, to keep the client persistent with us, customer churn propensity).
The process of issuing recommendations to RTD is inextricably linked with the process of
feedback.
This approach provides a much higher efficiency than systems based on rules, as well as the traditional models for forecasting.
Oracle Real-Time Decisions helps companies maximize the surface area of the business processes and
client:
Doing the work of dialogue with the client more intelligent, producing relevant, personalized
recommendations of multi-real-time.
Allowing a self-adjusting (with closed-loop self-tuning) business processes, integrating business intelligence (BI) in the process of interaction.
The skeletal parts of ORTD are :
Oracle Real-Time Decisions Server
Oracle Real-Time Decisions Server is a scalable J2EE transactional applications for management
decision-making in real time. It optimizes business processes and interaction with the client
embedding intelligent analysis of closed-loop processes online, in the contact center, point of sales or on multiple channels simultaneously.
In the core of Oracle Real-Time Decisions is the infrastructure of the decision (Decision
Framework), which allows business users to implement and deploy a “targeted” (differentiated and targeted) corporate “solutions”.
The key Selling points of Oracle Real-Time Decisions are:
Possibility to use several target parameters determining the effectiveness of the decision
Oracle RTD supports arbitration analysis of several potentially conflicting business goals in a way that interested parties can control the logic of issuing the recommendations, specifying the relative weights for business purposes (for example, to maximize clicks, revenue maximization, maximize the time spent on the site (site stickiness), minimizing failures (departures from the
site), minimizing the cost, etc.)
Automated predictive modeling to optimize solutions
Oracle RTD automatically handles the lifecycle of thousands of predictive models, allowing the analyst to implement optimized and customized solutions that take into account any interaction with the client. The core of
Oracle RTD Server is its machine learning models that automatically adjust and adapt, depending on the responses during the interaction.
Business rules for the control of decisions
but the mechanism of forecasting infrastructure decision-making gives Oracle RTD provides
business intelligence is a powerful but easy to use editor for the implementation of logic based on rules. This allows a business analyst to fully control the business logic which management decisions.
Batch
Allows you to use the mechanism of action Oracle RTD for offline data processing ( eg, the formation of intellectual guidance for conducting marketing campaigns via e-mail, training of predictive models based on historical data, etc.)
Oracle Real-Time Decisions Server is a scalable, transactional server to run the logic of decision making, Oracle RTD Server is created with the use of multi-tier, service-oriented architecture and runs on application servers, which supports industry-standard J2EE. Oracle RTD Server provides the performance, scalability and reliability needed for today’s businesses.
Key features of Oracle Real-Time Decisions Server:
Performance. In the architecture of Oracle RTD laid high performance. In particular, the metadata Oracle RTD is compiled into Java code, which enables decision logic to work on the processor speed. In addition, a distributed infrastructure forecasting is optimized for use in real time. With Oracle RTD in making the only true solution is possible to analyze thousands of options, keeping the response time of less than 100 milliseconds.
Scalability. Oracle RTD was created using the J2EE infrastructure. Its use allows to deploy Oracle RTD on J2EE cluster, ie horizontal scale. Besides using vertical scaling SMP-machines (multiprocessor).
Easy integration. Oracle RTD is very easy to integrate into multi-tier, client-server and mainframe systems. Oracle RTD publishes a Web service integration points with a guaranteed level of service in order to expand the business processes of the company means making decisions in real time. This approach is based on loosely coupled components, minimizes the burden on IT and reduces the time for the introduction of RTD.
Open architecture. Using Oracle RTD can use existing data, evaluate, model and function as elements of infrastructure decision-making.
Foci of Decision (Decision Center)
Center of decision-making is a component of Oracle Real-Time Decisions Server, which is used by
business users. It enables business analysts to analyze the effectiveness and formed the “Decisions”. Center of decision-making provides a powerful analytical framework for business users, making it possible to understand the drivers (drivers) of the optimization process, identified by self-learning models.
Center decision-making provides 2 types of reports:
Reports to assess the effectiveness of the “Decisions” on time and on channels. Their mission to provide understanding of the relative effectiveness of various “options” ( “choices”)
The reports, aimed at identifying the “drivers” that affect the effectiveness of the “Decisions”.
Self-learning predictive models Oracle RTD are to be interpreted by analysts and business automatically identify the attributes of data, correlate with the events.
(Decision Studio)
Studio decision-making – is a component of Oracle Real-Time Decisions Server, an interface designed for use by a technical specialist. It allows a technician to configure the applications Oracle RTD ( Inline Services) and integrate them into the target environment. Technical users define Oracle RTD connection with all external systems, including data sources and target business processes. In addition, the studio allows you to adjust the model parameters and business rules that form the logic
of decision-making in the In line Service. Decision Studio is a plug-in to Eclipse.
Key features of Decision Studio:
Works on the basis of metadata – metadata for Oracle RTD are stored in XML files, which are edited using the visual editor plug-in Eclipse. Using Eclipse – one of the most powerful development tools – Oracle RTD inherits all the features available in Eclipse: collaboration,version control, workflow, and debugging tools
Extensible Java – using Java as a language extension Oracle RTD not only gets its performance, but also connectivity to other systems in the company. Any system that is available using Java to access Oracle RTD.
Composite “Decisions” – Oracle RTD is designed with the understanding that the “building blocks” of the “Decisions” will be integrated with the objects stored and managed outside Oracle RTD. Thus, “Decisions” Oracle RTD can be formed from a heterogeneous set of external objects ( eg, the recommended content). This enables applications such as Trade Promotion Management TPM, Campaign management, CRM, transactional and other applications to use the functional Real-Time Decisions, without requiring complex re-engineering processes.
